How much does a roof cost

How much does a roof cost

May 31, 2013 by Jam Roofing

Price vs. Quality: Understanding the Difference

So, you and your significant other just bought your first home. The list of chores, renovations, and gardening opportunities in your mind are endless. Besides all the little things, you also come to realize that your new home is also in need of a new roof. As you browse the Internet for roofing contractors in your area, you decide on a couple of choices and make calls to have them bid a price to re-roof your home. As the estimates come in, the real work begins. How do I decide which roof to go with? Why are there big gaps in these contractor’s prices? Believe it or not, going with the cheapest bid will most likely cost you double in the long run if you don’t read between the lines.

My advice for shopping roofing contractors is to call 2-3 three reputable companies for estimates. Three is a good number because you’re going to get a good average and not waste all your time meeting with contractors. Of course the three you pick, are of 6-7 contractors that you’ve checked up on through review sites like Angie’s List, Yelp, etc. You’ve done your homework looking at their websites, photo galleries, and testimonials. Now you’re ready to get the bid, and decide which contractor best suits your needs.

Our company, Jam Roofing, of Medford, Oregon is a business built on quality installation of quality products. Our company has been chosen by GAF, the largest roofing manufacturer in the United States, as one of their Master Elite contractor’s. Now this may not mean much to you as you sit and listen to roofing jargon, but it should. Contractors work hard for their titles and certifications. It separates the part time roofer from the full time roofers. But I digress…

So, now you’ve got your numbers, and you’re reading through the product info. Let’s say your roof costs around $10,000. Going with a GAF roof, with a certified contractor, you’re going to get a 50-year non-prorated, 100% warranty on the life of your roof. Most roofing manufacturers start out at a 50% prorated warranty. What does this mean? This means that GAF pays for your new roof 100% if it fails in year 49. (This includes inflation!) With the cheap manufacturer, they are going to prorate the warranty so that the money they’ll pay you decreases each year. If that roof were to last 49 years, they would pay 5%. With a 3% inflation rate, the cost of that $10,000 roof 49 years later would cost $43,839! A GAF roof by a certified contractor gives you 100% of that cost, while the other manufacturers will pay you $2,131! Now if that’s not saying something about who stands behind their product, I don’t know what does.

The takeaway? Look, most roofing contractors have very similar profit margins. The gap in price between estimates isn’t usually how much more profit the contractor is making, it’s what product he’s using. We could bid roof jobs with the cheapest material out there and be right around the same price as the bottom, but we choose not to, because we know using a better product will save the homeowner money in the long run because their roof lasts twice as long as another. They then tell their friends about their long lasting roof, which brings more business back to us. It’s all about reputation. Every roof has dozens of components. Check the differences and compare the bids to what’s being put on it. You’ll find that it’s relative, and may end up saving you thousands of dollars in the long-run.

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